{"id":1688,"date":"2025-12-14T20:41:08","date_gmt":"2025-12-14T19:41:08","guid":{"rendered":"https:\/\/www.zsanettberec.sk\/rozhovory-madarsky-prakticky\/?page_id=1688"},"modified":"2026-03-01T08:43:38","modified_gmt":"2026-03-01T07:43:38","slug":"zasady-pouzivania-cookies","status":"publish","type":"page","link":"https:\/\/www.zsanettberec.sk\/rozhovory-madarsky-prakticky\/zasady-pouzivania-cookies","title":{"rendered":"Z\u00e1sady pou\u017e\u00edvania cookies"},"content":{"rendered":"\n<p>pre slu\u017ebu online konzult\u00e1ci\u00ed v ma\u010farskom jazyku<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. \u00davodn\u00e9 inform\u00e1cie<\/strong><\/h2>\n\n\n\n<p>Tieto Z\u00e1sady pou\u017e\u00edvania cookies vysvet\u013euj\u00fa, ako pou\u017e\u00edvame cookies a podobn\u00e9 technol\u00f3gie na webovej str\u00e1nke, kde si klient objedn\u00e1va slu\u017ebu online konzult\u00e1ci\u00ed v ma\u010farskom jazyku.<\/p>\n\n\n\n<p>Prev\u00e1dzkovate\u013eom tejto webovej str\u00e1nky je:<\/p>\n\n\n\n<p><strong>SADOBA s.r.o.<br><\/strong><br>Ak m\u00e1te ot\u00e1zky o cookies, nap\u00ed\u0161te na: rozhovory [ ] zsanettberec.sk<\/p>\n\n\n\n<p>Pou\u017e\u00edvanie cookies je riaden\u00e9&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>smernicou ePrivacy,&nbsp;<\/li>\n\n\n\n<li>nariaden\u00edm (E\u00da) 2016\/679 (GDPR),<\/li>\n\n\n\n<li>z\u00e1konom \u010d. 18\/2018 Z. z. o ochrane osobn\u00fdch \u00fadajov.<\/li>\n<\/ul>\n\n\n\n<p>Pou\u017e\u00edvan\u00edm webovej str\u00e1nky vyjadrujete s\u00fahlas s pou\u017e\u00edvan\u00edm cookies pod\u013ea nastaven\u00ed, ktor\u00e9 ste zvolili v li\u0161te cookies.&nbsp;<\/p>\n\n\n\n<p>Podrobn\u00e9 inform\u00e1cie o sprac\u00favan\u00ed osobn\u00fdch \u00fadajov n\u00e1jdete v dokumente GDPR:<br>\ud83d\udc49 <strong><a href=\"https:\/\/www.zsanettberec.sk\/rozhovory-madarsky-prakticky\/zasady-ochrany-osobnych-udajov-gdpr\">Z\u00e1sady sprac\u00favania osobn\u00fdch \u00fadajov (GDPR)<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. \u010co s\u00fa cookies?<\/strong><\/h2>\n\n\n\n<p>Cookies s\u00fa mal\u00e9 textov\u00e9 s\u00fabory, ktor\u00e9 sa ukladaj\u00fa do v\u00e1\u0161ho zariadenia (po\u010d\u00edta\u010d, telef\u00f3n) pri n\u00e1v\u0161teve webovej str\u00e1nky.<\/p>\n\n\n\n<p>Cookies pom\u00e1haj\u00fa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>aby str\u00e1nka fungovala spr\u00e1vne,<\/li>\n\n\n\n<li>aby sme vedeli, ko\u013eko \u013eud\u00ed str\u00e1nku nav\u0161tevuje,<\/li>\n\n\n\n<li>aby sme zlep\u0161ovali obsah,<\/li>\n\n\n\n<li>aby reklamy boli relevantnej\u0161ie.<br><\/li>\n<\/ul>\n\n\n\n<p>Niektor\u00e9 cookies s\u00fa nevyhnutn\u00e9 pre spr\u00e1vne fungovanie str\u00e1nky, in\u00e9 si vy\u017eaduj\u00fa v\u00e1\u0161 s\u00fahlas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Typy cookies, ktor\u00e9 pou\u017e\u00edvame<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A) Nevyhnutn\u00e9 cookies (bez s\u00fahlasu)<\/strong><\/h3>\n\n\n\n<p>Tieto cookies zabezpe\u010duj\u00fa z\u00e1kladn\u00e9 fungovanie webu.<\/p>\n\n\n\n<p>Pou\u017e\u00edvaj\u00fa sa napr\u00edklad na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>odoslanie formul\u00e1rov,<\/li>\n\n\n\n<li>spr\u00e1vne na\u010d\u00edtanie str\u00e1nky,<\/li>\n\n\n\n<li>bezpe\u010dnos\u0165 webu,<\/li>\n\n\n\n<li>fungovanie rezerva\u010dn\u00fdch a objedn\u00e1vkov\u00fdch procesov (FAPI).<br><\/li>\n<\/ul>\n\n\n\n<p>Ke\u010f\u017ee s\u00fa nevyhnutn\u00e9, pod\u013ea legislat\u00edvy nevy\u017eaduj\u00fa v\u00e1\u0161 s\u00fahlas.<\/p>\n\n\n\n<p>Pou\u017e\u00edvan\u00e9 n\u00e1stroje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WordPress<\/li>\n\n\n\n<li>WPForms<\/li>\n\n\n\n<li>FAPI<\/li>\n\n\n\n<li>Complianz cookie li\u0161ta<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B) Analytick\u00e9 cookies (so s\u00fahlasom)<\/strong><\/h3>\n\n\n\n<p>Tieto cookies n\u00e1m pom\u00e1haj\u00fa pochopi\u0165, ako n\u00e1v\u0161tevn\u00edci pou\u017e\u00edvaj\u00fa str\u00e1nku.<\/p>\n\n\n\n<p>Pou\u017e\u00edvame:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics 4 (GA4)<\/strong><strong><br><\/strong> \u2013 meranie n\u00e1v\u0161tevnosti<br>\u2013 anonymizovan\u00e9 \u0161tatistiky<br>\u2013 sledovanie pohybu po str\u00e1nke<br><\/li>\n<\/ul>\n\n\n\n<p>Tieto \u00fadaje nesl\u00fa\u017eia na marketing, ale na zlep\u0161ovanie obsahu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C) Marketingov\u00e9 a remarketingov\u00e9 cookies (so s\u00fahlasom)<\/strong><\/h3>\n\n\n\n<p>Tieto cookies umo\u017e\u0148uj\u00fa zobrazova\u0165 v\u00e1m relevantnej\u0161ie reklamy napr\u00edklad na Facebooku, Instagrame \u010di Google.<\/p>\n\n\n\n<p>Pou\u017e\u00edvame:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meta Pixel (Facebook\/Instagram)<\/strong><\/li>\n\n\n\n<li><strong>Google Ads remarketing<\/strong><\/li>\n\n\n\n<li><strong>YouTube reklamy<\/strong><\/li>\n\n\n\n<li><strong>Google Tag Manager (GTM)<\/strong> \u2013 riadi nasadenie marketingov\u00fdch skriptov<br><\/li>\n<\/ul>\n\n\n\n<p>Ich \u00fa\u010delom je:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zobrazova\u0165 reklamy, ktor\u00e9 s\u00fa pre v\u00e1s relevantn\u00e9,<\/li>\n\n\n\n<li>meranie \u00fa\u010dinnosti rekl\u00e1m,<\/li>\n\n\n\n<li>zacielenie reklamy na \u013eud\u00ed, ktor\u00ed si u\u017e prezerali str\u00e1nku.<br><\/li>\n<\/ul>\n\n\n\n<p>Bez v\u00e1\u0161ho s\u00fahlasu sa tieto cookies nena\u010d\u00edtaj\u00fa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D) Funk\u010dn\u00e9 cookies (so s\u00fahlasom)<\/strong><\/h3>\n\n\n\n<p>Pom\u00e1haj\u00fa prisp\u00f4sobi\u0165 str\u00e1nku va\u0161im preferenci\u00e1m, napr\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zapam\u00e4tanie jazyka,<\/li>\n\n\n\n<li>zapam\u00e4tanie predch\u00e1dzaj\u00facich volieb v cookie li\u0161te.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Ako d\u00e1vate s\u00fahlas s cookies<\/strong><\/h2>\n\n\n\n<p>Pri prvej n\u00e1v\u0161teve webu sa zobraz\u00ed cookie li\u0161ta <strong>Complianz<\/strong>, ktor\u00e1 v\u00e1m umo\u017en\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>prija\u0165 v\u0161etky cookies,<\/li>\n\n\n\n<li>odmietnu\u0165 v\u0161etky cookies,<\/li>\n\n\n\n<li>prija\u0165 len vybran\u00e9 kateg\u00f3rie,<\/li>\n\n\n\n<li>kedyko\u013evek svoju vo\u013ebu zmeni\u0165.<br><\/li>\n<\/ul>\n\n\n\n<p>S\u00fahlas m\u00f4\u017eete kedyko\u013evek odvola\u0165 kliknut\u00edm na tla\u010didlo \u201eNastavenia cookies\u201c, ktor\u00e9 bude dostupn\u00e9 na str\u00e1nke.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Ako dlho cookies uchov\u00e1vame<\/strong><\/h2>\n\n\n\n<p>Uchov\u00e1vanie z\u00e1vis\u00ed od typu cookies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nevyhnutn\u00e9 cookies: nieko\u013eko dn\u00ed a\u017e mesiacov (pod\u013ea WordPress\/FAPI nastaven\u00ed),<\/li>\n\n\n\n<li>analytick\u00e9 cookies (GA4): pod\u013ea Google \u2013 spravidla 2 roky,<\/li>\n\n\n\n<li>remarketing cookies: 30 dn\u00ed a\u017e 3 mesiace (pod\u013ea Google\/Meta polit\u00edk).<br><\/li>\n<\/ul>\n\n\n\n<p>Presn\u00fa d\u013a\u017eku n\u00e1jdete v cookie li\u0161te Complianz, automaticky generuje tabu\u013eku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Ako m\u00f4\u017eete cookies vypn\u00fa\u0165<\/strong><\/h2>\n\n\n\n<p>Cookies m\u00f4\u017eete odmietnu\u0165:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>priamo v cookie li\u0161te,<\/li>\n\n\n\n<li>\u00fapravou nastaven\u00ed v\u00e1\u0161ho webov\u00e9ho prehliada\u010da,<\/li>\n\n\n\n<li>odvolan\u00edm s\u00fahlasu na str\u00e1nke (Complianz).<br><\/li>\n<\/ul>\n\n\n\n<p>Ak odmietnete niektor\u00e9 typy cookies, niektor\u00e9 \u010dasti webu nemusia fungova\u0165 optim\u00e1lne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. N\u00e1stroje a spracovatelia cookies<\/strong><\/h2>\n\n\n\n<p>Pri pou\u017e\u00edvan\u00ed cookies spolupracujeme s t\u00fdmito spolo\u010dnos\u0165ami:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ireland Ltd.<\/strong> (GA4, Google Ads, GTM, YouTube)<\/li>\n\n\n\n<li><strong>Meta Platforms Ireland<\/strong> (Facebook\/Instagram reklamy)<\/li>\n\n\n\n<li><strong>Complianz B.V.<\/strong> (cookie li\u0161ta)<\/li>\n\n\n\n<li><strong>Websupport<\/strong> (hosting)<\/li>\n\n\n\n<li><strong>WordPress<\/strong><\/li>\n\n\n\n<li><strong>FAPI<\/strong> (technick\u00e9 cookies objedn\u00e1vkov\u00e9ho formul\u00e1ra)<br><\/li>\n<\/ul>\n\n\n\n<p>V\u0161etci spracovatelia maj\u00fa zabezpe\u010den\u00e9 GDPR \u0161tandardy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Prenos \u00fadajov mimo E\u00da<\/strong><\/h2>\n\n\n\n<p>Google a Meta m\u00f4\u017eu pren\u00e1\u0161a\u0165 \u00fadaje mimo E\u00da (napr. do USA). Vyu\u017e\u00edvaj\u00fa v\u0161ak certifik\u00e1ciu <strong>EU\u2013US Data Privacy Framework<\/strong>, ktor\u00e1 umo\u017e\u0148uje bezpe\u010dn\u00fd prenos pod\u013ea GDPR.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Zmeny v z\u00e1sad\u00e1ch cookies<\/strong><\/h2>\n\n\n\n<p>Tieto z\u00e1sady m\u00f4\u017eu by\u0165 aktualizovan\u00e9, ak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sa zmen\u00ed legislat\u00edva,<\/li>\n\n\n\n<li>zmen\u00edme pou\u017e\u00edvan\u00e9 n\u00e1stroje,<\/li>\n\n\n\n<li>pribudne nov\u00fd marketingov\u00fd alebo analytick\u00fd syst\u00e9m.<br><\/li>\n<\/ul>\n\n\n\n<p>Aktu\u00e1lna verzia bude v\u017edy dostupn\u00e1 na webovej str\u00e1nke.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>pre slu\u017ebu online konzult\u00e1ci\u00ed v ma\u010farskom jazyku 1. \u00davodn\u00e9 inform\u00e1cie Tieto Z\u00e1sady pou\u017e\u00edvania cookies vysvet\u013euj\u00fa, ako pou\u017e\u00edvame cookies a podobn\u00e9 technol\u00f3gie na webovej str\u00e1nke, kde si klient objedn\u00e1va slu\u017ebu online konzult\u00e1ci\u00ed v ma\u010farskom jazyku. Prev\u00e1dzkovate\u013eom tejto webovej str\u00e1nky je: SADOBA s.r.o.Ak m\u00e1te ot\u00e1zky o cookies, nap\u00ed\u0161te na: rozhovory [ ] zsanettberec.sk Pou\u017e\u00edvanie cookies je riaden\u00e9&nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"zakra_page_container_layout":"customizer","zakra_page_sidebar_layout":"customizer","zakra_remove_content_margin":false,"zakra_sidebar":"customizer","zakra_transparent_header":"customizer","zakra_logo":0,"zakra_main_header_style":"default","zakra_menu_item_color":"","zakra_menu_item_hover_color":"","zakra_menu_item_active_color":"","zakra_menu_active_style":"","zakra_page_header":true,"footnotes":""},"class_list":["post-1688","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.zsanettberec.sk\/rozhovory-madarsky-prakticky\/wp-json\/wp\/v2\/pages\/1688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zsanettberec.sk\/rozhovory-madarsky-prakticky\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zsanettberec.sk\/rozhovory-madarsky-prakticky\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zsanettberec.sk\/rozhovory-madarsky-prakticky\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zsanettberec.sk\/rozhovory-madarsky-prakticky\/wp-json\/wp\/v2\/comments?post=1688"}],"version-history":[{"count":4,"href":"https:\/\/www.zsanettberec.sk\/rozhovory-madarsky-prakticky\/wp-json\/wp\/v2\/pages\/1688\/revisions"}],"predecessor-version":[{"id":2456,"href":"https:\/\/www.zsanettberec.sk\/rozhovory-madarsky-prakticky\/wp-json\/wp\/v2\/pages\/1688\/revisions\/2456"}],"wp:attachment":[{"href":"https:\/\/www.zsanettberec.sk\/rozhovory-madarsky-prakticky\/wp-json\/wp\/v2\/media?parent=1688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}